What is "strategic marketing?"


Many people think that marketing is advertising. However, advertising is just a part of marketing.

In marketing there is the marketing mix – or the four P's – product, price, place, and promotion.

In strategic marketing we review all four areas – "to make sure your house is in order."

We have found that sometimes when a client thinks they need an "ad," what they need is to reassess their product, price, and place... as well as the promotion!

If price, product, or place are off – then all the promotion in the world will not work! We look at the client's goals, targets, demographics, etc., and strategically plan a promotional road map.

Why do you use a marketing firm vs. an advertising agency?

That's simple. If you just need an ad – an advertising agency will do.

If you want a creative ad placed in the best possible publications and page locations to reach your target audience, have a comprehensive story and create not only an image, but also sell a message – then you need us!